This summer has been transformational for Saudi Arabia’s soccer league, as the oil-rich Middle Eastern country continues to invest heavily sports to promote its global reputation. rival the PGA Tour after months of tension and a public war of words between the two. The Public Investment Fund, as it is officially known known, is the owner of English top-tier team Newcastle United and the backer of LIV Golf, which has struck a tentative deal to merge with U.S. Yesterday, James posted a Forrest Gump meme (below), while Mbappé himself responded to Antetokounmpo’s cheeky tweet to Al Hilal, which is one of four Saudi clubs that now essentially have unlimited spending power following their takeovers by the Saudi sovereign wealth fund. NBA stars LeBron James and Giannis Antetokounmpo have both joked about the situation on social media this week, as the news reverberated globally. Whatever the outcome, the story has been all over the internet, prompting reaction from media figures, fans and famous faces. Many soccer journalists and sites this week have pointed to the gravity of Mbappé’s next move - either providing legitimacy for the Saudi league’s sudden expansion or highlighting its lack of quality when compared with the world’s - read Europe’s - top divisions. Christian Liewig – Corbis/Corbis via Getty Images With a year left on his current contract at French champions PSG and a planned move to Spanish giants Real Madrid expected in 2024, Al-Hilal swooped to tempt him to Saudi for the upcoming season.įrance’s Kylian Mbappé during a UEFA Euro 2024 qualifying match in June. The offer, which like many of the agreements to date includes lucrative image rights, is part of a complex and increasingly bitter situation around World Cup winner Mbappé’s future. That could be dwarfed by the one offered to France’s Kylian Mbappé, who has been offered a brain-pounding salary package of an estimated €700M for one year at Al Hilal. Ronaldo’s contract was rumored to be €200M ($221M) a year, including commercial and sponsorship agreements, along with a signing-on fee of around €100M. There have been so many signings that ESPN now has a ‘Saudi Arabia transfer tracker’ page updating daily. Ronaldo has been joined by dozens of high-profile players such as Wolves captain Ruben Neves, 2022 Ballon D’Or winner Karim Benzema, Chelsea midfield engine N’Golo Kante and Liverpool striker Roberto Firmino, with many more transfers on the horizon. However, this summer, there’s been a step change. A cool 171 million social media views across 96 markets suggests this worked. Several sources believe prices were at the low end of cost spectrum - a tactical play primarily aimed at drumming up interest in the product for future seasons. Even China’s CCTV, Tencent, Douyin, IQIYI, and Zhibo8 signed on. Around 35 international deals were struck for Ronaldo’s initial months (though not with the U.S.) in countries from Europe (including Sky Sports in the UK and Ireland, several broadcasters in Germany and the La Liga OTT app in Spain), Australasia (including Australia’s Network Ten), Africa and Latin America. IMG, part of WME owner Endeavor, has been shopping the rights to the league since the turn of the year, and we understand will continue to do so for the 2023//25. Saudi Arabia's Red Sea Film Fest Cancels Women In Cinema Venice Event Cites Solidarity With Actors' Strike
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